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subject:"Vertriebsweg"
~person:"Neslin, Scott A."
~person:"Zaccour, Georges"
~subject:"Innovation diffusion"
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Search: subject_exact:"Marketing channel"
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Vertriebsweg
Innovation diffusion
Distribution channel
36
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Game theory
11
Spieltheorie
11
Advertising
10
Preismanagement
10
Pricing strategy
10
Werbung
10
Theorie
9
Theory
9
Einzelhandel
7
Retail trade
7
E-commerce
6
Electronic Commerce
6
Online retailing
5
Online-Handel
5
Internet
4
Internet marketing
4
Lieferkette
4
Marketing channels
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Supply chain
4
Advertising effects
3
Decision
3
Distance selling
3
Distanzhandel
3
Entscheidung
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Werbewirkung
3
Brand
2
Brand management
2
Controlling
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Article
29
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English
36
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Neslin, Scott A.
Zaccour, Georges
Yan, Ruiliang
25
Schramm-Klein, Hanna
19
Schögel, Marcus
19
Anderson, Erin
18
Chen, Ying-Ju
15
Coughlan, Anne T.
15
Heinemann, Gerrit
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Stern, Louis W.
12
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Niu, Baozhuang
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Hudetz, Kai
10
Jiang, Baojun
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Albers, Sönke
9
Arce-Urriza, Marta
9
Brown, James R.
9
Dekimpe, Marnik G.
9
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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Journal of retailing
5
European journal of operational research : EJOR
4
International game theory review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Les cahiers du GERAD
2
MSI reports : working paper series
2
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of production economics
1
International series in operations research & management science
1
Journal of economic dynamics & control
1
Journal of marketing
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
36
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1
Pricing and unauthorized channel strategies for a global manufacturer considering import taxes
Yu, Xiaohui
;
Xiao, Tiaojun
;
Zaccour, Georges
-
2023
Persistent link: https://www.econbiz.de/10014312823
Saved in:
2
Omnichannel fulfillment strategies and sales credit allocation
Ghodsi, Mahsa Mahboob
;
Zaccour, Georges
-
2022
Persistent link: https://www.econbiz.de/10013253180
Saved in:
3
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
6
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
7
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
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