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subject:"Vertriebsweg"
~person:"Zaccour, Georges"
~subject:"Innovation diffusion"
~type:"article"
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Vertriebsweg
Innovation diffusion
Distribution channel
12
Game theory
7
Preismanagement
7
Pricing strategy
7
Spieltheorie
7
Advertising
6
Theorie
6
Theory
6
Werbung
6
Marketing channels
4
Einzelhandel
3
Lieferkette
3
Retail trade
3
Supply chain
3
Differential games
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Nash equilibrium
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Nash-Gleichgewicht
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Revenue-sharing contract
2
Vertical integration
2
Advertising effects
1
Applied game theory
1
Brand
1
Brand image
1
Brand management
1
Brand reputation
1
Business model
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Co-op advertising programs
1
Consumer behaviour
1
Contingent products
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Contract
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Cooperative advertising
1
Credibility
1
Distribution channels
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Dual role of price
1
Dual-channel supply chain
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Duopol
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Duopoly
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Dynamic game
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Dynamisches Spiel
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12
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Zaccour, Georges
Yan, Ruiliang
25
Neslin, Scott A.
17
Schramm-Klein, Hanna
17
Pei, Zhi
13
Schögel, Marcus
13
Chen, Jing
12
Karray, Salma
12
Verhoef, Peter C.
11
Zhuang, Guijun
11
Cai, Gangshu
10
Cheng, T. C. E.
10
Choi, Tsan-Ming
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Chen, Ying-Ju
9
Coughlan, Anne T.
9
He, Yong
9
Liu, Yunchuan
9
Sigué, Simon Pierre
9
Dong, Maggie Chuoyan
8
Jerath, Kinshuk
8
Niu, Baozhuang
8
Schröder, Hendrik
8
Taboubi, Sihem
8
Wagner, Gerhard
8
Xiao, Tiaojun
8
Zielke, Stephan
8
Ahlert, Dieter
7
Frasquet Deltoro, Marta
7
Guan, Xu
7
Guo, Xiaolong
7
Hua, Zhongsheng
7
Jiang, Baojun
7
Kim, Stephen K.
7
Kuwornu, John K. M.
7
Lee, Eunkyu
7
Li, Guo
7
Li, Yongjian
7
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European journal of operational research : EJOR
4
International game theory review
2
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
International journal of production economics
1
Journal of economic dynamics & control
1
Journal of retailing
1
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ECONIS (ZBW)
12
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1
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
2
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
3
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
4
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
5
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
6
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
7
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
8
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
9
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
10
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
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