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subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet marketing
66
Online-Marketing
66
Consumer behaviour
42
Konsumentenverhalten
42
Social Web
31
Social web
31
Virales Marketing
21
Brand management
19
Markenführung
19
Advertising effects
17
Werbewirkung
17
Advertising
13
Werbung
13
Brand image
11
Markenimage
11
Online retailing
11
Online-Handel
11
Beziehungsmarketing
9
Relationship marketing
9
Social media
7
Social network
7
Soziales Netzwerk
7
E-commerce
6
Electronic Commerce
6
Marketing management
5
Marketingmanagement
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Markenartikel
4
Website
4
Branding
3
Confidence
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Facebook
3
Instagram
3
Retail trade
3
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Undetermined
9
Free
3
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Article
21
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Article in journal
21
Aufsatz in Zeitschrift
21
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English
21
Author
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Abrantes, José Luís
1
Ahrens, Jan
1
Argyriou, Evmorfia
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cartwright, Debra K.
1
Chawla, Yash
1
Chiu, Hung-chang
1
Christodoulides, George
1
Coyle, James R.
1
Dobele, Angela R.
1
Fernando, Erick
1
Fernando, Yudi
1
Groeger, Lars
1
Gui, Anderes
1
Güngör, Ayşegül Sağkaya
1
Hien Thu Bui
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Ikhsan, Ridho Bramulya
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kang, Min
1
Kim, Yong Seog
1
Koštiál, Kamil
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Le, Tri D.
1
Lee, Monle
1
Ljepava, Nikolina
1
Lowe, Ben
1
Ma, Baolong
1
Michaelidou, Nina
1
Mladenović, Dušan
1
Moon, Sangkil
1
Moradi, Masoud
1
Noguti, Valeria
1
Pandey, Vidushi
1
Pant, Anurag
1
Park, Yoonseo
1
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Published in...
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European journal of marketing : EJM
International journal of consumer studies
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
21
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
3
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
4
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
5
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
6
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
7
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
8
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
9
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
10
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
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