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subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Bannerwerbung"
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Subject
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Viral marketing
Internet marketing
217
Online-Marketing
217
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
106
Social web
106
Online retailing
76
Online-Handel
76
Beziehungsmarketing
57
Relationship marketing
57
Virales Marketing
54
Brand management
49
Markenführung
49
E-commerce
43
Electronic Commerce
43
Social media
39
Advertising effects
36
Werbewirkung
36
Brand image
32
Markenimage
32
Einzelhandel
28
Retail trade
28
Advertising
27
Customer satisfaction
27
Kundenzufriedenheit
27
Website
25
Werbung
25
Brand
16
Confidence
16
Vertrauen
16
Markenartikel
15
Customer integration
14
Kundenintegration
14
Distribution channel
12
Vertriebsweg
12
Emotion
11
Online reviews
11
Social network
11
Soziales Netzwerk
11
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Undetermined
43
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Article
54
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Article in journal
54
Aufsatz in Zeitschrift
54
Language
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English
54
Author
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Dwivedi, Yogesh Kumar
3
Abbasi, Amir Zaib
2
Rana, Nripendra P.
2
Septianto, Felix
2
Abrantes, José Luís
1
Agrawal, Shiv Ratan
1
Ahrens, Jan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Argyriou, Evmorfia
1
Badgaiyan, Anant Jyoti
1
Balaji, M. S.
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Bento, Marisa
1
Botelho, Miguel
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Byun, Kate Jeonghee
1
Cartwright, Debra K.
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Yuhan
1
Chiew, Tung Moi
1
Chiu, Hung-chang
1
Cho, Minhee
1
Choi, Jinyoung
1
Christodoulides, George
1
Cortese, Juliann
1
Coyle, James R.
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Dixit, Saumya
1
Du, Jiangang
1
Duan, Yongrui
1
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Published in...
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European journal of marketing : EJM
Journal of retailing and consumer services
Journal of business research : JBR
72
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
54
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
8
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
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