//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Consumer behaviour
Internet marketing
35
Online-Marketing
35
Konsumentenverhalten
15
Social Web
13
Social web
13
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
Virales Marketing
10
Advertising
9
Werbung
9
Social media
7
Brand image
6
Markenimage
6
Social network
5
Soziales Netzwerk
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Brand
3
Branding
3
Markenartikel
3
Communication
2
E-Mail
2
E-commerce
2
E-mail
2
Einzelhandel
2
Electronic Commerce
2
Großbritannien
2
Integrated marketing communications
2
Jugendliche
2
Kommunikation
2
Mobile communications
2
Mobilkommunikation
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
21
Author
All
Abrantes, José Luís
1
Ahrens, Jan
1
Akamavi, Raphae͏̈l K.
1
Allen, Douglas E.
1
Argyriou, Evmorfia
1
Aspara, Jaakko
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Campbell, Colin
1
Canniford, Robin
1
Cartwright, Debra K.
1
Chakravarti, Amitav
1
Chen, Junsong
1
Chiu, Hung-chang
1
Christodoulides, George
1
Confos, Nicolla
1
Coyle, James R.
1
Davis, Teresa
1
Dou, Wenyu
1
Dunne, Áine
1
Ferraro, Carla
1
Gazley, Aaron
1
Groeger, Lars
1
Ha, Hong-youl
1
Hampel, Stefan
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Hunt, Adam
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kang, Mihuyn
1
Kedzior, Richard
1
Kim, Yong Seog
1
Kleppe, Ingeborg Astrid
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Lawlor, Margaret-Anne
1
Lee, Monle
1
Lowe, Ben
1
Ma, Baolong
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
208
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
74
International journal of hospitality management
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
51
The journal of product & brand management
47
Electronic commerce research
43
Cogent business & management
42
Information systems research : ISR
42
Tourism management : research, policies, practice
40
Journal of advertising research
37
International journal of advertising : the quarterly review of marketing communications
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
34
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
31
Journal of promotion management : JPM
31
Psychology & marketing
31
Journal of hospitality marketing & management
30
Journal of marketing
30
International journal of consumer studies
29
International journal of technology marketing : IJTMkt
29
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of marketing research : JMR
26
Journal of travel and tourism marketing
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
23
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
3
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
4
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
5
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
6
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
7
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
8
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
9
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->