The effects of location-based-services on consumer purchase intention at point of purchase
Aaron Gazley, Adam Hunt, and Lachlan McLaren
| Year of publication: |
2015
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|---|---|
| Authors: | Gazley, Aaron ; Hunt, Adam ; McLaren, Lachlan |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1686-1708
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| Subject: | Advertising | Interactivity | Location based services | Mobile advertising | Point of purchase | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Ladengeschäft | Retail outlet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409558