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subject:"Viral marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"SME"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
SME
Internet marketing
67
Online-Marketing
67
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
33
Social web
33
Online retailing
23
Online-Handel
23
E-commerce
20
Electronic Commerce
20
Virales Marketing
20
Brand management
14
Markenführung
14
Website
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
10
Markenimage
10
Advertising effects
9
Werbewirkung
9
Internet
8
Social Media
8
Advertising
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Confidence
5
E-Commerce
5
Marketing management
5
Marketingmanagement
5
Vertrauen
5
Bibliometrics
4
Bibliometrie
4
Dienstleistungsqualität
4
Innovation adoption
4
Innovationsakzeptanz
4
Online Reviews
4
Service quality
4
social media
4
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Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Asano, Glenn
1
Baoling, Li
1
Chang, Ting-pong Vincent
1
Changchit, Chuleeporn
1
Chawla, Yash
1
Cheng, Ting Pong Vincent
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Dai, Xin
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Dobele, Angela R.
1
Dutta, Abhisek
1
Fernando, Erick
1
Fernando, Yudi
1
Fogel, Joshua
1
Goh, Tiong-Thye
1
Gui, Anderes
1
Güngör, Ayşegül Sağkaya
1
Hien Thu Bui
1
Ikhsan, Ridho Bramulya
1
Jin, Dawei
1
Kang, Min
1
Klaus, Tim
1
Koštiál, Kamil
1
Le, Tri D.
1
Li, Dandan
1
Li, Xiaolin
1
Ljepava, Nikolina
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Mladenović, Dušan
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Moradi, Masoud
1
Nakayama, Makoto
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Pandey, Vidushi
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Peña, Alicia de la
1
Pfeuffer, Alexander
1
Phua, Joe
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Pinho, José Carlos
1
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International journal of consumer studies
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
73
International journal of internet marketing and advertising : IJIMA
48
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Tourism management : research, policies, practice
29
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Journal of internet commerce
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Cogent business & management
15
Journal of marketing
15
Journal of travel and tourism marketing
15
International journal of technology marketing : IJTMkt
14
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of business information systems : IJBIS
12
Business horizons
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
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ECONIS (ZBW)
23
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
3
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
4
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
5
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
6
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
7
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
8
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
9
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
10
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
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