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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
~person:"Okumus, Fevzi"
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Viral marketing
Internet marketing
2
Online-Marketing
2
Virales Marketing
2
Automated text analysis
1
Consumer behaviour
1
Consumer emotions
1
Consumer online reviews
1
Corporate Social Responsibility
1
Corporate social responsibility
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Cultural distance
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Cultural identity
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Emotion
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Environment
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Gastgewerbe
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Hospitality industry
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Hotel industry
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Okumus, Fevzi
Law, Chun Hung Roberts
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2
Schuckert, Markus
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International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
Tourism management : research, policies, practice
3
Journal of vacation marketing
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ECONIS (ZBW)
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Do consumers care about CSR in their online reviews? : an empirical analysis
D'Acunto, David
;
Tuan, Annamaria
;
Dalli, Daniele
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241385
Saved in:
2
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
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