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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~subject:"Electronic Commerce"
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Viral marketing
Electronic Commerce
Internet marketing
396
Online-Marketing
396
Consumer behaviour
231
Konsumentenverhalten
231
Social Web
222
Social web
222
Online retailing
95
Online-Handel
95
Brand management
94
Markenführung
94
Virales Marketing
90
Beziehungsmarketing
88
Relationship marketing
88
Social media
72
E-commerce
68
Advertising effects
59
Werbewirkung
59
Brand image
57
Markenimage
57
Advertising
45
Werbung
43
Brand
42
Markenartikel
39
Customer integration
30
Kundenintegration
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Website
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Confidence
26
Vertrauen
26
Einzelhandel
25
Retail trade
25
Internet
22
Customer satisfaction
21
Kundenzufriedenheit
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Social network
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141
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English
141
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Choi, Jeonghye
3
Wang, Fang
3
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Filieri, Raffaele
2
Gauri, Dinesh Kumar
2
Peng, Ling
2
Ranaweera, Chatura
2
Roblek, Vasja
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Ajjan, Haya
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
AlRabiah, Sara
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alguezaui, Salma
1
Alhorani, Alaa
1
Aloini, Davide
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angell, Robert J.
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Arruda, Carolina
1
Aslam, Faheem
1
Ataman, M. Berk
1
Atkins, Kelly Green
1
Augusto, Mário Gomes
1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
76
International journal of internet marketing and advertising : IJIMA
64
International journal of hospitality management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Information systems research : ISR
38
Journal of management information systems : JMIS
37
Electronic commerce research
34
Journal of internet commerce
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of marketing communications
32
SpringerLink / Bücher
29
Tourism management : research, policies, practice
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of contemporary hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of travel and tourism marketing
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
19
Journal of marketing
19
International journal of technology marketing : IJTMkt
18
Journal of advertising research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Technological forecasting & social change : an international journal
16
Cogent business & management
15
International journal of electronic commerce : IJEC
15
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Business horizons
14
Electronic markets : EM ; the international journal of electronic commerce and business media
14
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ECONIS (ZBW)
141
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
9
Man vs machine : detecting deception in online reviews
Petrescu, Maria
;
Ajjan, Haya
;
Harrison, Dana L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468777
Saved in:
10
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
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