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subject:"Viral marketing"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Brand management"
~subject:"SME"
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Viral marketing
Brand management
SME
Internet marketing
36
Online-Marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Social Web
15
Social web
15
Website
11
Virales Marketing
9
Internet
8
Social Media
8
Beziehungsmarketing
7
Relationship marketing
7
Markenführung
6
Brand image
5
Customer satisfaction
5
E-Commerce
5
Kundenzufriedenheit
5
Markenimage
5
Dienstleistungsqualität
4
Marketing management
4
Marketingmanagement
4
Online Reviews
4
Service quality
4
Advertising
3
Advertising effects
3
China
3
Innovation adoption
3
Innovationsakzeptanz
3
KMU
3
Mobile communications
3
Mobilkommunikation
3
Personalisierung
3
Personalization
3
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17
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Fogel, Joshua
2
Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Asano, Glenn
1
Ayodele, Adeola A.
1
Baoling, Li
1
Chang, Ting-pong Vincent
1
Changchit, Chuleeporn
1
Cheng, Ting Pong Vincent
1
Dai, Xin
1
Dikmen, Asli
1
Ditzio, Amber A.
1
Dutta, Abhisek
1
Edmundson-Bird, David
1
Ezenwafor, Ebuka Christian
1
Goh, Tiong-Thye
1
Herzog, Rivka
1
Jin, Dawei
1
Klaus, Tim
1
Koch, Stefan
1
Li, Dandan
1
Li, Xiaolin
1
Nakayama, Makoto
1
Nwaizugbo, Chukwudi Ireneus
1
Pei, Yilei
1
Rhodes, Jo
1
Rhodes, Joan
1
Rowley, Jennifer
1
Su, Yong
1
Tata, Sai Vijay
1
Tata, Vijay Sai
1
Tomasi, Stella
1
Wahba, Viviane
1
Xue, Wanxin
1
Yang, Bing
1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
147
International journal of internet marketing and advertising : IJIMA
87
Journal of retailing and consumer services
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of marketing communications
54
The journal of product & brand management
51
International journal of hospitality management
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Tourism management : research, policies, practice
42
International journal of advertising : the review of marketing communications
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of promotion management : innovations in planning and applied research
35
The journal of brand management : an international journal
34
Journal of internet commerce
33
Information systems research : ISR
29
International journal of electronic marketing and retailing : IJEMR
29
Cogent business & management
28
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Business horizons
24
Journal of advertising research
24
Psychology & marketing
24
International journal of contemporary hospitality management
23
Journal of management information systems : JMIS
23
SpringerLink / Bücher
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
European journal of marketing : EJM
21
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of promotion management : JPM
20
Marketing intelligence & planning
20
International journal of consumer studies
19
International journal of technology marketing : IJTMkt
19
Journal of electronic commerce research : JECR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : MM
18
International journal of advertising : the quarterly review of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of travel and tourism marketing
16
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ECONIS (ZBW)
17
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
7
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
8
A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
Saved in:
9
Exploratory study on the stability of consumer rationality in judging online reviews
Nakayama, Makoto
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011654779
Saved in:
10
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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