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subject:"Virales Marketing"
~institution:"Nomos Verlagsgesellschaft"
~institution:"Universität Mannheim"
~subject:"Consumer behaviour"
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Virales Marketing
Consumer behaviour
Internet marketing
12
Online-Marketing
12
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Customer value
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Digitalisierung
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Digitization
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Gecer, Gökhan
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Nomos Verlagsgesellschaft
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6
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2
OECD
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
BusinessVillage GmbH
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Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
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Wettbewerb, Vertrieb und Marketing
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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3
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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4
(Weiter-)Empfehlungen : eine wettbewerbsrechtliche Betrachtung unter besonderer Berücksichtigung des Viralen Marketings
Scheibel, Henrik
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011327748
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5
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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