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subject:"Virales Marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Soziales Netzwerk"
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Virales Marketing
Soziales Netzwerk
Internet marketing
119
Online-Marketing
119
Advertising effects
55
Werbewirkung
55
Consumer behaviour
50
Konsumentenverhalten
50
Advertising
42
Werbung
42
Social Web
39
Social web
39
Viral marketing
26
Brand management
17
Markenführung
17
Target group
12
Zielgruppe
12
Brand image
11
Markenimage
11
Computerspiel
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Video game
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Brand
9
Markenartikel
9
Online retailing
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Online-Handel
9
Children
8
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8
advertising
8
social media
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Emotion
7
Internet
7
Website
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Beziehungsmarketing
6
Psychology of advertising
6
Relationship marketing
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Social network
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USA
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Werbepsychologie
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English
32
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Anlamlier, Eda
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Añó Sanz, Vicente
1
Ballestar, María Teresa
1
Berezan, Orie
1
Bernritter, Stefan F.
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Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Bui, M̃y
1
Buijzen, Moniek
1
Buyova, Daniela
1
Calabuig Moreno, Ferran
1
Caplliure, Eva-María
1
Cauberghe, Veroline
1
Cervera-Taulet, Amparo
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
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De Angelis, Matteo
1
Dens, Nathalie
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Esmark Jones, Carol L.
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Filieri, Raffaele
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Folse, Judith Anne Garretson
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Gonc̦alves, Helena Martins
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Hall, Matthew
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Hervás, Josep Crespo
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Hudders, Liselot
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Jin, Hyun Seung
1
Jung, Jaemin
1
Kamphuis, Anne-Lise
1
Khang, Hyoungkoo
1
Kim, Su Jung
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International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
Journal of business research : JBR
86
International journal of hospitality management
51
Journal of retailing and consumer services
48
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Journal of marketing communications
33
Information systems research : ISR
29
Tourism management : research, policies, practice
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Electronic commerce research
24
Journal of management information systems : JMIS
24
Journal of internet commerce
23
International journal of advertising : the review of marketing communications
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of contemporary hospitality management
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of hospitality marketing & management
20
Journal of electronic commerce research : JECR
19
Journal of marketing
17
Business horizons
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of travel and tourism marketing
15
Journal of advertising research
14
Journal of promotion management : innovations in planning and applied research
14
SpringerLink / Bücher
14
The journal of product & brand management
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
International journal of electronic commerce : IJEC
12
Cogent business & management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Technological forecasting & social change : an international journal
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
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ECONIS (ZBW)
32
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
4
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
5
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
6
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
7
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
8
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
9
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
10
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
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