//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Virales Marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Werbung
Internet marketing
121
Online-Marketing
121
Advertising effects
55
Werbewirkung
55
Consumer behaviour
52
Konsumentenverhalten
52
Advertising
42
Social Web
41
Social web
41
Viral marketing
27
Brand management
17
Markenführung
17
Target group
12
Zielgruppe
12
Brand image
11
Markenimage
11
Computerspiel
10
Video game
10
Brand
9
Markenartikel
9
Online retailing
9
Online-Handel
9
social media
9
Children
8
Kinder
8
advertising
8
Beziehungsmarketing
7
Emotion
7
Internet
7
Relationship marketing
7
Website
7
Marketing management
6
Marketingmanagement
6
Psychology of advertising
6
Social network
6
Soziales Netzwerk
6
USA
6
United States
6
more ...
less ...
Online availability
All
Undetermined
47
Free
4
Type of publication
All
Article
64
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
65
Author
All
Rozendaal, Esther
4
Bernritter, Stefan F.
3
Reijmersdal, Eva A. van
3
Anlamlier, Eda
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Choi, Sejung Marina
2
De Angelis, Matteo
2
Ham, Chang-Dae
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Noort, Guda van
2
Pozharliev, Rumen
2
Smit, Edith G.
2
Taylor, Charles Raymond
2
Voorveld, Hilde
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
An, Soontae
1
Anghelcev, George
1
Araujo, Theo
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Ballestar, María Teresa
1
Baxter, Stacey M.
1
Berezan, Orie
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Blankson, Charles
1
Boerman, Sophie C.
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Boyland, Emma
1
Breazeale, Michael
1
Bui, M̃y
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
Journal of business research : JBR
114
International journal of advertising : the review of marketing communications
93
International journal of internet marketing and advertising : IJIMA
77
Journal of marketing communications
68
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
International journal of hospitality management
48
Journal of promotion management : innovations in planning and applied research
42
Information systems research : ISR
37
Journal of advertising research
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Electronic commerce research
29
Tourism management : research, policies, practice
29
Journal of marketing
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
27
Journal of internet commerce
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of electronic marketing and retailing : IJEMR
22
International journal of technology marketing : IJTMkt
22
Journal of marketing research : JMR
22
Journal of promotion management : JPM
22
Journal of hospitality marketing & management
21
European journal of marketing : EJM
19
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
The journal of product & brand management
17
European journal of operational research : EJOR
16
International journal of electronic commerce : IJEC
16
Journal of marketing research
16
Journal of travel and tourism marketing
16
Marketing letters : a journal of research in marketing
16
Cogent business & management
15
Electronic markets : EM ; the international journal of electronic commerce and business media
14
International journal of consumer studies
14
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
6
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
7
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
8
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
9
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
10
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->