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subject:"Virales Marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Banner advertising"
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Virales Marketing
Brand
Internet marketing
104
Online-Marketing
104
Advertising
69
Werbung
69
Advertising effects
68
Werbewirkung
68
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
59
Social web
59
Brand management
23
Markenführung
23
Viral marketing
19
social media
15
Brand image
10
Markenimage
10
Sponsoring
9
Sponsorship
9
persuasion knowledge
9
Public relations
8
Öffentlichkeitsarbeit
8
Corporate disclosure
7
Marketing management
7
Marketingmanagement
7
Unternehmenspublizität
7
influencer marketing
7
Confidence
6
Influencer marketing
6
Jugendliche
6
Online retailing
6
Online-Handel
6
Vertrauen
6
Youth
6
advertising
6
eWOM
6
Credibility
5
Glaubwürdigkeit
5
Instagram
5
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23
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Article
21
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2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
23
Aufsatzsammlung
2
Language
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English
23
Author
All
Cho, Chang-Hoan
3
Choi, Yung Kyun
2
Kim, Hyejin
2
Kim, Juran
2
Lou, Chen
2
Park, Jin Seong
2
Ang, Lawrence
1
Bigné Alcañiz, J. Enrique
1
Cao, Yang
1
Choi, Jeonghye
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
De Brabandere, Marloes
1
Gangadharbatla, Harsha
1
Garaus, Marion
1
Girschick, Alexander
1
Gvili, Yaniv
1
Hong, Seoyeon
1
Hopp, Toby
1
Huang, Xun Irene
1
Hudders, Liselot
1
Huh, Jisu
1
Kim, Alex Jiyoung
1
Kim, Hye-yŏng
1
Kim, Jeeyeon
1
Kim, Kacy K.
1
Kim, Mikyoung
1
Kim, Yoojung
1
Ko, Eunju
1
Lee, Heejung
1
Levy, Shalom
1
Lien, Che-Hui
1
Lu, Xinyu
1
Martínez-Navarro, Jesús
1
Maslowska, Ewa
1
Pittman, Matthew
1
Qiu, Chen
1
Rath, Bhavtosh
1
Segijn, Claire M.
1
Singh, Camille
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
105
Journal of retailing and consumer services
55
International journal of hospitality management
47
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing communications
36
The journal of product & brand management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
Tourism management : research, policies, practice
28
Electronic commerce research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of contemporary hospitality management
21
Journal of internet commerce
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
18
Psychology & marketing
18
Business horizons
16
Journal of marketing
16
The journal of brand management : an international journal
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
15
Journal of travel and tourism marketing
15
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Cogent business & management
12
International journal of consumer studies
12
International journal of technology marketing : IJTMkt
12
Marketing intelligence & planning
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of consumer marketing
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
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ECONIS (ZBW)
23
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
3
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
4
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
5
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
6
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
7
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
8
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
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