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subject:"Virales Marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Ruiz Mafe, Carla"
~subject:"Brand"
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Virales Marketing
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
3
Eye-tracking
2
Online retailing
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Online reviews
2
Online-Handel
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Advertising
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Advertising effectiveness
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Advertising effects
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Data Mining
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Data mining
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Dual-processing theories
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Emotion
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Emotions
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Fuzzy-set qualitative comparative analysis
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S-O-R model
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Social Web
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TripAdvisor
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Ruiz Mafe, Carla
Filieri, Raffaele
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Augusto, Mário Gomes
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Gauri, Dinesh Kumar
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Juran
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Ko, Eunju
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Peng, Ling
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Ranaweera, Chatura
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Swani, Kunal
2
Teng, Lefa
2
Torres, Pedro M.
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Ajjan, Haya
1
AlRabiah, Sara
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Alden, Dana
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Alguezaui, Salma
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1
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1
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Arruda, Carolina
1
Ataman, M. Berk
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1
Baek, Tae Hyun
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Journal of business research : JBR
Business research quarterly : BRQ
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Journal of destination marketing & management
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ECONIS (ZBW)
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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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2
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
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