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subject:"Virales Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Virales Marketing
Customer satisfaction
Markenführung
Internet marketing
56
Online-Marketing
56
Consumer behaviour
25
Konsumentenverhalten
25
Social Web
23
Social web
23
Advertising effects
17
Werbewirkung
17
Viral marketing
15
Advertising
12
Werbung
12
Brand management
10
social media
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Emotion
5
Markenimage
5
Target group
5
Zielgruppe
5
Brand
4
Markenartikel
4
Qualitative Methode
4
Qualitative method
4
Social network
4
Soziales Netzwerk
4
USA
4
United States
4
Computerspiel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Video game
3
Website
3
Bibliometrics
2
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3
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Article
26
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26
Aufsatz in Zeitschrift
26
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English
26
Author
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Anlamlier, Eda
2
De Angelis, Matteo
2
Pozharliev, Rumen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Ashley, Christy
1
Bagozzi, Richard P.
1
Ballestar, María Teresa
1
Bargoni, Augusto
1
Berezan, Orie
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Bui, M̃y
1
Buyova, Daniela
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
Di Cioccio, Martina
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gonc̦alves, Helena Martins
1
Gough, Brendan
1
Gould, Stephen J.
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hall, Matthew
1
Honora, Andreawan
1
Isabella, Giuliana
1
Keeling, Kathleen A.
1
King, Karen Whitehill
1
Kocher, Bruno
1
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Psychology & marketing
Journal of business research : JBR
155
Journal of retailing and consumer services
93
International journal of internet marketing and advertising : IJIMA
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of marketing communications
55
International journal of hospitality management
54
The journal of product & brand management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
International journal of advertising : the review of marketing communications
45
Tourism management : research, policies, practice
41
Journal of promotion management : innovations in planning and applied research
37
The journal of brand management : an international journal
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of internet commerce
35
International journal of electronic marketing and retailing : IJEMR
32
Electronic commerce research
30
Information systems research : ISR
30
Journal of advertising research
28
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Cogent business & management
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
24
Business horizons
23
Journal of hospitality marketing & management
23
Marketing intelligence & planning
23
European journal of marketing : EJM
21
SpringerLink / Bücher
21
International journal of consumer studies
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of electronic commerce research : JECR
20
Journal of promotion management : JPM
20
International journal of technology marketing : IJTMkt
19
Asia Pacific journal of marketing and logistics
17
International journal of advertising : the quarterly review of marketing communications
17
Journal of strategic marketing
17
Journal of travel and tourism marketing
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
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ECONIS (ZBW)
26
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
8
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
9
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
10
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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