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subject:"Virales Marketing"
~person:"Changchit, Chuleeporn"
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Virales Marketing
Internet marketing
2
Online-Marketing
2
Product information
2
Produktinformation
2
Viral marketing
2
Company credibility
1
Comparison
1
Consumer behaviour
1
Customer satisfaction
1
E-commerce
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Ecommerce
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Electronic Commerce
1
Innovation adoption
1
Innovationsakzeptanz
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Kaufentscheidung
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Konsumentenverhalten
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Kundenzufriedenheit
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Online Review Credibility
1
Online Review Usage
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Online retailing
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Online-Handel
1
Perceived Online Review Importance
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Personalisierung
1
Personalization
1
Productivity
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Produktivität
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Purchase decision
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Technology Acceptance Model (TAM)
1
Thailand
1
U.S
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USA
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United States
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online reviews
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product brand
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product certainty
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product details
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product satisfaction
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review helpfulness
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Changchit, Chuleeporn
Waldfogel, Joel
4
Cui, Geng
3
Hitt, Lorin M.
3
Li, Xinxin
3
Loginova, Oksana
3
Mantovani, Andrea
3
Pavlou, Paul A.
3
Peng, Ling
3
Feng, Juan
2
Filieri, Raffaele
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Kwark, Young
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Lee, Gene Moo
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Qiu, Liangfei
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Reimers, Imke C.
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Ren, Jie
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Zhuang, Mengzhou
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Agnihotri, Arpita
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Ahn, Joongho
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Albari, Albari
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Alicha Treerotchananon
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Allred, Anthony
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Amos, Clinton
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Azimi, Shabnam
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Bae, Soonyong
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Baek, Hyunmi
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Bambauer-Sachse, Silke
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Bao, Zhuolan
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Bar-Yam, Yaneer
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Carl, Walter J.
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Journal of global information management
1
Journal of internet commerce
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ECONIS (ZBW)
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
2
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
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