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subject:"Web 2.0 technologies"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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Web 2.0 technologies
Markenführung
Brand image
3
Brand management
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Interactive media
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Interaktive Medien
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Consumer behaviour
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Markenartikel
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Relationship marketing
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Social Web
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Social web
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Brand loyalty
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Cluster analysis
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Consumer engagement
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Customer satisfaction
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Facebook
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Internet marketing
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Kundenzufriedenheit
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Markentreue
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Online-Marketing
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Openness
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Para-social interaction
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Perceived interactivity
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Self-construal
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consumer behavior
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online branding
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Azar, Salim L.
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Doh, Sun-Jae
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The journal of brand management : an international journal
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of retailing and consumer services
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand Content : die Marke als Medienereignis
1
Electronic markets : the international journal on networked business
1
Flagship marketing : concepts and places
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the quarterly review of marketing communications
1
Internetökonomie und Hybridität
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Research in management education and development
1
Schriftenreihe Global branding
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
3
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
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