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subject:"Web 2.0 technologies"
~language:"eng"
~subject:"Kommunikation"
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Search: subject_exact:"Interactive media"
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Web 2.0 technologies
Kommunikation
Interaktive Medien
304
Interactive media
300
Online-Marketing
75
Consumer behaviour
73
Internet marketing
73
Konsumentenverhalten
73
Social Web
52
Social web
52
Electronic Commerce
44
E-commerce
43
Beziehungsmarketing
36
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36
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34
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34
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34
USA
31
United States
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Online retailing
29
Online-Handel
29
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24
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24
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20
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19
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19
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1
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1
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1
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1
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1
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1
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1
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Stanaityte, Jurate
1
Stewart, David W.
1
Wachowicz, Jacek
1
Wankel, Charles
1
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1
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International Conference on Information and Communication Technologies in Tourism <10, 2003, Helsinki>
1
Springer Fachmedien Wiesbaden
1
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Geek girls guide
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of information technology and management : IJITM
1
International journal of networking and virtual organisations : IJNVO
1
Journal of economics & management
1
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1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Research
1
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1
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Strategy & leadership : a publication of Strategic Leadership Forum
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The Routledge companion to digital consumption
1
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ECONIS (ZBW)
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1
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
2
Adaptive priority-based fair-resource allocation for MIMO-OFDM multicast networks
Hindumathi, Voruganti
;
Reddy, Katta Rama Linga
- In:
International journal of networking and virtual …
20
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012030858
Saved in:
3
Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
4
Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
(
ed.
);
Moutchnik, Alexander
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011894189
Saved in:
5
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
6
Using multimedia computer-assisted language learning to promote oral interaction for Chinese learners
Jiang, Yaoyi
;
Guan, Lin
- In:
International journal of information technology and …
13
(
2014
)
1
,
pp. 72-82
Persistent link: https://www.econbiz.de/10010405022
Saved in:
7
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
8
Viral propagation of consumer- or marketer-generated messages
Yeo, T. E. Dominic
- In:
The Routledge companion to digital consumption
,
(pp. 273-283)
.
2013
Persistent link: https://www.econbiz.de/10009690728
Saved in:
9
Interactive project management : pixels, people, and process
Lyons, Nancy
;
Wilker, Meghan
-
2012
Persistent link: https://www.econbiz.de/10009616592
Saved in:
10
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
1
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