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subject:"Welt"
~isPartOf:"International marketing ; Vol. 1"
~subject:"Cultural identity"
~subject:"Globalization"
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Welt
Cultural identity
Globalization
International marketing
13
Internationales Marketing
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Marketing management
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Marketingmanagement
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Export
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Globalisierung
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Developing countries
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Marketingtheorie
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Craig, C. S.
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Douglas, Susan P.
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Kim, W. Chan
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Mauborgne, R. A.
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Solberg, Carl Arthur
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International marketing ; Vol. 1
International marketing review
43
Journal of global marketing
38
Journal of international marketing
31
Journal of business research : JBR
28
Journal of international consumer marketing
15
SpringerLink / Bücher
15
Handbook of research on international advertising
8
Europäische Hochschulschriften / 5
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Best practices in international marketing
6
European journal of international management : EJIM
6
International business review : the official journal of the European International Business Academy
6
Journal of international entrepreneurship
6
Springer eBook Collection
6
Asia Pacific journal of marketing and logistics
5
Cross-cultural and critical perspectives on brands
5
Effects of globalization on the firm
5
European journal of marketing : EJM
5
Handbook of research in international marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Journal of euromarketing
5
Management international review : mir ; journal of international business
5
Marketing in the new global order : challenges and opportunities
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of export marketing
4
International journal of management and economics
4
Journal of international management
4
Journal of marketing management : MM
4
Journal of world business : JWB
4
New world marketing
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
The global market : developing a strategy to manage across borders
4
The journal of brand management : an international journal
4
The journal of business & industrial marketing
4
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ECONIS (ZBW)
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Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
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2008
Persistent link: https://www.econbiz.de/10003655232
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2
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
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2008
Persistent link: https://www.econbiz.de/10003655242
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3
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
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4
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
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2008
Persistent link: https://www.econbiz.de/10003655501
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