Cross-cultural strategies
W. Chan Kim and R. A. Mauborgne
| Year of publication: |
2008
|
|---|---|
| Authors: | Kim, W. Chan ; Mauborgne, R. A. |
| Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 505-512
|
| Subject: | Interkulturelles Management | Cross-cultural management | Strategisches Management | Strategic management | Kulturelle Identität | Cultural identity | Multinationales Unternehmen | Transnational corporation | Interkulturelle Beziehungen | Cross-cultural relations | Internationales Marketing | International marketing | China | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655500