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subject:"Welt"
~person:"Ahlert, Dieter"
~person:"Manrai, Ajay K."
~subject:"Europe"
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Search: subject_exact:"Multinationales Marketing"
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Welt
Europe
International marketing
26
Internationales Marketing
26
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12
Globalisierung
10
Globalization
10
Consumer behaviour
9
Konsumentenverhalten
9
Cultural identity
6
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6
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6
Kulturelle Identität
6
KMU
5
SME
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Brand management
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3
Cross-cultural management
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Designation of origin
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Interkulturelles Management
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Dienstleistungsmarketing
2
International market entry
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Ahlert, Dieter
Manrai, Ajay K.
Czinkota, Michael R.
8
Ball, Donald A.
7
Papadopoulos, Nicolas G.
7
Laroche, Michel
6
Ronkainen, Ilkka A.
6
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Johansson, Johny K.
5
Kotabe, Masaaki
5
Krafft, Manfred
5
Minor, Michael
5
Usunier, Jean-Claude
5
Yip, George S.
5
Zentes, Joachim
5
Craig, C. S.
4
Hewett, Kelly
4
Leonidou, Leonidas C.
4
Lingenfelder, Michael
4
Mayrhofer, Ulrike
4
Moffett, Michael H.
4
Mooij, Marieke K. de
4
Steenkamp, Jan-Benedict E. M.
4
Barrio-García, Salvador del
3
Belk, Russell W.
3
Cote, Joseph A.
3
Dekimpe, Marnik G.
3
Diehl, Sandra
3
Dominguez, Noémie
3
Douglas, Susan P.
3
Gielens, Katrijn
3
Hallén, Lars
3
Hennessey, H. David
3
Horstmann, Ignatius J.
3
Markusen, James R.
3
Mattas, Konstadinos A.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
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Journal of global marketing
7
Analyzing the cultural diversity of consumers in the global marketplace
1
International journal of business and economics
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Vertriebs- und Handelsmanagement
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Reihe Edition LebensmittelZeitung
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ECONIS (ZBW)
13
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1
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
2
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
3
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
4
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
5
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
6
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
7
Advancing the knowledge frontier in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 249-250
Persistent link: https://www.econbiz.de/10011654409
Saved in:
8
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
9
International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K.
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
Saved in:
10
Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.
;
Backhaus, Christof
;
Michaelis, …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
Saved in:
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