//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbemittel"
~language:"eng"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radiowerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbemittel
Germany
Hörfunkwerbung
186
Radio advertising
186
Fernsehwerbung
46
Television advertising
46
Theorie
44
Theory
44
Advertising effects
41
Werbewirkung
41
Werbung
39
Advertising
33
USA
33
United States
33
Fernsehen
30
Television
29
Broadcast
22
Rundfunk
22
Competition
17
Media industries
17
Mediensektor
17
Wettbewerb
17
Broadcasting policy
14
Rundfunkpolitik
14
Broadcasting industry
13
Rundfunksender
13
Broadcasting finance
12
Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
Media usage
12
Mediennutzung
12
Online-Marketing
12
Rundfunkfinanzierung
12
Großbritannien
11
Psychology of advertising
10
Revenue management
10
Revenue-Management
10
United Kingdom
10
Werbepsychologie
10
Communication media
9
Kommunikationsmedien
9
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
2
Non-commercial literature
2
Hochschulschrift
1
Thesis
1
Language
All
English
German
73
Danish
1
Author
All
Balasubramanian, Siva Kumar
1
Behnke, Gwendolyn
1
Grønholdt, Lars
1
Hansen, Flemming
1
Hausknecht, Douglas
1
Hendriks, Berna
1
Kops, Manfred
1
Meurs, Frank van
1
Moore, Danny L.
1
Sepstrup, Preben
1
Thamodaran, Kanchana
1
more ...
less ...
Published in...
All
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Marketing Institute, the Copenhagen School of Economics and Business Administration, Research Paper, 1985, 1
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna
;
Meurs, Frank van
;
Behnke, Gwendolyn
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
Saved in:
2
What is public service broadcasting and how should it be financed? : (Summary)
Kops, Manfred
-
2001
Persistent link: https://www.econbiz.de/10001773159
Saved in:
3
Time compression, response opportunity, and persuasion
Moore, Danny L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10001018860
Saved in:
4
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
5
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
6
Commercial effects of television across borders
Hansen, Flemming
;
Grønholdt, Lars
-
1985
Persistent link: https://www.econbiz.de/10000708180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->