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subject:"Werbemittel"
~subject:"USA"
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Werbemittel
USA
Hörfunkwerbung
307
Radio advertising
307
Deutschland
76
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74
Werbung
58
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54
Werbewirkung
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1
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1
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JMM : the international journal on media management
1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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1
Journal of political economy
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1
Journal of the Academy of Marketing Science
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1
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1
New York economic review : journal of the New York State Economics Association
1
Nomos-Universitätsschriften
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1
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ECONIS (ZBW)
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
3
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
4
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
5
Sold on radio : advertisers in the golden age of broadcasting
Cox, Jim
-
2013
-
Reprint
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Persistent link: https://www.econbiz.de/10011386289
Saved in:
6
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
7
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
8
Coordination, differentiation and the timing of radio commercials
2004
This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much...
Persistent link: https://www.econbiz.de/10003231392
Saved in:
9
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
10
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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