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subject:"Werbeplanung"
~isPartOf:"JMM : the international journal on media management"
~language:"eng"
~subject:"Celebrity endorsement"
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Werbeplanung
Celebrity endorsement
Advertising media
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Werbeträger
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Advertising planning
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Newton, Gregory D.
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JMM : the international journal on media management
Journal of advertising research
6
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of promotion management : JPM
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A master class in brand planning : the timeless works of Stephen King
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Academia : revista Latinoamericana de administración
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Case study and review
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Communication series
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Comparative economic research : Central and Eastern Europe
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ERIM report series research in management
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Fashion marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Integrated marketing communication
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International journal of market research
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International journal of sport management and marketing : IJSMM
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Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international marketing and marketing research
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Journal of the Operational Research Society : OR
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Management : journal of contemporary management issues
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Management and innovation in the media industry
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Marketing intelligence & planning
1
Psychology & marketing
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Service business
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The Sage handbook of advertising
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Young consumers : insight and ideas for responsible marketers
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Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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