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subject:"Werbeplanung"
~subject:"Advertising effects"
~subject:"Media-Mix"
~type_genre:"Book section"
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Leitfaden Online-Marketing ; [Bd. 1]
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
Saved in:
3
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
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4
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
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