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subject:"Werbewirkung"
~isPartOf:"American Society of Health Economists (ASHEcon) Paper"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Personalisierte Werbung"
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Werbewirkung
Direct marketing
41
Direktmarketing
41
Arzneimittel
33
Pharmaceuticals
33
Advertising
29
Werbung
29
Advertising effects
23
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
15
Pharmaindustrie
15
USA
9
United States
9
Internet marketing
7
Online-Marketing
7
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Direct-to-consumer advertising
3
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Social Web
3
Social web
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
2
Mental disorder
2
Psychische Krankheit
2
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14
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22
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22
Aufsatz in Zeitschrift
22
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English
23
Author
All
Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Berktold, Jennifer
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Dave, Dhaval
1
Delbaere, Marjorie
1
Foreman, Jeffrey R.
1
Gilbert, David C.
1
Good, Megan C.
1
Grimmer, Martin
1
Grover, Aditi
1
Görtz, Dirk
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Huhmann, Bruce A.
1
Jiang, Pingjun
1
Ju, Ilwoo
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Kolsaker, Ailsa
1
Lemanski, Jennifer L.
1
Mannis, Shane
1
McKeever, Robert
1
McRoy, Luceta
1
Menachemi, Nir
1
Miles, Stephanie
1
Morrisey, Michael A.
1
O'Donoghue, Amie C.
1
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American Society of Health Economists (ASHEcon) Paper
Health marketing quarterly
Journal of marketing communications
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
BiTS-Forschung
1
Cogent business & management
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
1
Handbuch der Marktforschung
1
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ECONIS (ZBW)
23
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
5
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
8
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
9
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
10
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
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