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subject:"Werbewirkung"
~isPartOf:"Applied economics letters"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Werbewirkung
Advertising
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Advertising effects
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Advertising media
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1975-2004
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Artificial intelligence
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Goel, Rajeev K.
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Koslow, Scott
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Applied economics letters
International journal of advertising : the review of marketing communications
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
4
SpringerLink / Bücher
3
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
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Leitfaden Online-Marketing ; [Bd. 1]
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Psychology & marketing
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Reihe: Telekommunikation @ Medienwirtschaft
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Tourism management : research, policies, practice
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Academia : revista Latinoamericana de administración
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Breaking new ground in theory and practice
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Bridging the gap between advertising academia and practice
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
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DUV / Wirtschaftswissenschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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European management journal
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Faculty & research / Insead : working paper series
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Forschungsgruppe Konsum und Verhalten
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Interaktives Marketing
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Harvard-Business-Manager : das Wissen der Besten
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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2
Persistence of cigarette advertising across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
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