Message and media : the future of advertising research and practice in a digital environment
Scott Koslow and David W. Stewart
| Year of publication: |
2022
|
|---|---|
| Authors: | Koslow, Scott ; Stewart, David W. |
| Subject: | Advertising media | advertising message | creativity | directed search | goal | history of media | media complementarity | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Mediensektor | Media industries | Online-Marketing | Internet marketing | Werbeträger | Kommunikationsmedien | Communication media | Digitale Medien | Digital media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1954804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209442