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subject:"Werbewirkung"
~isPartOf:"Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Personalisierte Werbung"
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Werbewirkung
Direct marketing
52
Direktmarketing
52
Arzneimittel
31
Pharmaceuticals
31
Advertising
29
Werbung
29
Advertising effects
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
15
Pharmaindustrie
15
Internet marketing
9
Online-Marketing
9
USA
9
United States
9
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
Social Web
4
Social web
4
direct-to-consumer advertising
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand image
3
Brand management
3
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
physicians
3
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baalbaki, Sally
1
Berktold, Jennifer
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Chung, Angie
1
Delbaere, Marjorie
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Guzman, Francisco
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Holland, Heinrich
1
Hopkins, Christopher D.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Jiang, Pingjun
1
Ju, Ilwoo
1
Kiernicki, Kristen
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Kilgore, Meredith
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Lee, Kangbok
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Lemanski, Jennifer L.
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Liang, Xiaoning
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Lin, Chien-Wei
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Liu, Martin J.
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Luo, Jun
1
Mannis, Shane
1
McKeever, Robert
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McRoy, Luceta
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Menachemi, Nir
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Health marketing quarterly
Journal of business research : JBR
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
BiTS-Forschung
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
24
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
7
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
8
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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