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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Taylor, Charles Raymond"
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Werbewirkung
Advertising
9
Werbung
9
Advertising effects
5
Consumer behaviour
3
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3
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1
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1
Alternde Bevölkerung
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1
Bibliometrics
1
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1
Brand management
1
Cohort analysis
1
Consumer price index
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Fashion
1
Fashion Advertising
1
Gender
1
Generationengerechtigkeit
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Geschlecht
1
Handelsmarke
1
Intergenerational equity
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International marketing
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Internationales Marketing
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KMU
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Luxury Advertising
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Luxury goods
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Luxusgüter
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Markenführung
1
Marketing management
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Marketingmanagement
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Perceived Luxuriousness
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Taylor, Charles Raymond
Yoon, Sukki
6
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Eisend, Martin
3
Evans, Nathaniel J.
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Matthes, Jörg
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Naderer, Brigitte
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Wojdynski, Bartosz W.
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Youn, Seounmi
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Bang, Hye Jin
2
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Cho, Chang-Hoan
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Hudders, Liselot
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Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
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Lee, Heejun
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Lee, Yoon-Joo
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Lou, Chen
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Lwin, May O.
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Mueller, Sophia
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Pelsmacker, Patrick de
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Phillips, Barbara J.
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
5
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1
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
4
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
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