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subject:"Werbewirkung"
~isPartOf:"International journal of emerging markets"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
Indien
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
3
Cause-related marketing
3
Beziehungsmarketing
2
Consumer behaviour
2
Relationship marketing
2
CRM luxurycampaigns
1
CRM participation
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CRM participation intention
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Cause importance
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Cause involvement
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Empathy
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Firmenimage
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Fundraising
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Generation Z
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Gerechtigkeit
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Justice
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Past donations
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Preis
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Preismanagement
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Price
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Price fairness
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Produktqualität
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Appiah, Felix
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Kosiba, John Paul Basewe
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Nyanteh, Akua Akuffo
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Patel, Ritesh
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Thomas, Sujo
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International journal of emerging markets
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
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Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The journal of product & brand management
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Total quality management & business excellence
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ECONIS (ZBW)
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
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