//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Markenführung
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Brand image
2
CRM
2
Internet marketing
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Werbung
2
Brand evaluation
1
Brand trust
1
Cause related marketing
1
Co-branding
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
E-commerce
1
Electronic Commerce
1
Fit between cause and brand
1
Fundraising
1
Internet
1
Marketing cooperation
1
Marketing management
1
Marketingkooperation
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online retailing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bolat, Elvira
1
Consolación-Segura, Carolina
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Lengler, Jorge
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Ndasi, Wilson
1
Rahmani, Donya
1
Roushan, Gelareh
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
Green advertising and the reluctant consumer
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Sport management review
1
The journal of applied business research
1
The journal of business strategy
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->