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subject:"Werbewirkung"
~isPartOf:"Journal of behavioral decision making"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
USA
Advertising
1
Advertising effects
1
Charity
1
Consumer behaviour
1
Emotion
1
Fundraising
1
Manipulation
1
Werbung
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Wohltätigkeit
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cause-related marketing
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charitable giving
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facial emotional expression
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inference of manipulative intent
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persuasion knowledge
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sympathy
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Ferraro, Rosellina
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Kang, In-Hye
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Leliveld, Marijke C.
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Journal of behavioral decision making
International review on public and non-profit marketing
20
Journal of business research : JBR
13
Journal of business ethics : JOBE
9
Journal of nonprofit & public sector marketing
8
Journal of marketing communications
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
2
Journal of marketing research
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Journal of philanthropy and marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The journal of product & brand management
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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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