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subject:"Werbewirkung"
~isPartOf:"Journal of behavioral decision making"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
Nonprofit marketing
USA
Advertising
1
Advertising effects
1
Charity
1
Consumer behaviour
1
Emotion
1
Fundraising
1
Konsumentenverhalten
1
Manipulation
1
Werbung
1
Wohltätigkeit
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cause-related marketing
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charitable giving
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facial emotional expression
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inference of manipulative intent
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persuasion knowledge
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sympathy
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Ferraro, Rosellina
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Kang, In-Hye
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Leliveld, Marijke C.
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Journal of behavioral decision making
International review on public and non-profit marketing
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of philanthropy and marketing
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Journal of retailing and consumer services
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Psychology & marketing
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The journal of consumer marketing
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AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Communicating corporate social responsibility : perspectives and practice
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Corporate brand and corporate reputation
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Corporate communications : an international journal
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Emerging trends in business : an interdisciplinary approach
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of management and business economics : EJM&BE
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Green advertising and the reluctant consumer
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Health marketing quarterly
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International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of advertising research
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of euromarketing
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing research
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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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