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subject:"Werbewirkung"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Zielgruppe"
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Werbewirkung
Zielgruppe
Direct marketing
10
Direktmarketing
10
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Advertising
2
Beziehungsmarketing
2
Meta-Analyse
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Meta-analysis
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Pharmaceutical industry
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Pharmaindustrie
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Relationship marketing
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Verkaufsförderung
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Werbung
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1999-2006
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2001-2005
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B-to-B-Marketing
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Income elasticity of demand
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Albers, Sönke
1
Bruce, Norris I.
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Chintagunta, Pradeep K.
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Dong, Xiaojing
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Foutz, Natasha Zhang
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Kanuri, Vamsi K.
1
Kolsarici, Ceren
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Köhler, Christine
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Manchanda, Puneet
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Journal of marketing research : JMR
Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
ERIM report series research in management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
American Society of Health Economists (ASHEcon) Paper
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Applied economics
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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BREAD working paper
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Berichte aus der Betriebswirtschaft
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BiTS-Forschung
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Cogent business & management
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Complex AI dynamics and interactions in management
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Contemporary trends in innovative marketing strategies
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Direct marketing
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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ECONIS (ZBW)
4
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1
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
3
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
4
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
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