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subject:"Werbewirkung"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"Firmenimage"
~subject:"Germany"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Firmenimage
Germany
Cause-Related Marketing
3
Cause-related marketing
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
CRM
2
Corporate reputation
2
Markenführung
2
Relationship marketing
2
cause-related marketing
2
1991-2011
1
Advertising
1
Börsenkurs
1
CSR
1
Competitive advantage
1
Competitive strategy
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Consumer behaviour
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Corporate Social Responsibility
1
Corporate social responsibility
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Emotion
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Higher education financing
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Hochschulfinanzierung
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Konsumentenverhalten
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Marketingmanagement
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USA
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United States
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Werbung
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Christofi, Michael
1
Daly, Joseph P.
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Das, Neel
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Demetriou, Marlen
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Kaufmann, Hans Rüdiger
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Leonidou, Erasmia
1
McNeil, Chris R.
1
Pandey, Mithilesh
1
Papasolomou, Ioanna
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Poonia, Rajesh
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Pouder, Richard W.
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Vrontis, Demetris
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Journal of marketing theory and practice : JMTP
World review of entrepreneurship, management and sustainable development
International journal of advertising : the quarterly review of marketing communications
5
Journal of business ethics : JOBE
4
International review on public and non-profit marketing
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
2
The journal of consumer marketing
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AMS review : official publication of the Academy of Marketing Science
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Agribusiness : an internat. journal
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Business ethics, the environment & responsibility
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
GfK-Edition Marketingforschung
1
Green advertising and the reluctant consumer
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic accounting and business research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Management decision
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Marktorientiertes Nonprofit-Mangagement
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1
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
2
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Beyond teaching CSR and ethics in tertiary education : the case of the University of Nicosia, Cyprus (EU)
Demetriou, Marlen
;
Thrassou, Alkis
;
Papasolomou, Ioanna
- In:
World review of entrepreneurship, management and …
14
(
2018
)
1/2
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011884086
Saved in:
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