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subject:"Werbewirkung"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Werbewirkung
Brand image
Brand extension
7
Consumer behaviour
7
Konsumentenverhalten
7
Markentransfer
7
Brand management
5
Markenführung
5
Markenimage
3
Luxury goods
2
Luxusgüter
2
Bewertung
1
Brand expertise
1
Brand extension authenticity
1
Celebrity brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumption value
1
Cross-cultural
1
Evaluation
1
Financial risk
1
Fit
1
Horizontal brand extension
1
Human brand
1
Innovation
1
Limited-edition
1
Line extensions
1
Luxury branding
1
Luxury high-tech brand extension brand equity
1
Masstige
1
Masstige brand equity
1
Millennials
1
Perceived consistency
1
Perception
1
Performance risk
1
Price perception
1
Product management
1
Product to service brand extension
1
Produktmanagement
1
Retail brand management
1
Risiko
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English
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Park, Jungkun
2
Ahn, Jiseon
1
Back, Seung Yub
1
Hyun, Hyowon
1
Jevons, Colin
1
Kim, Dongyoup
1
Palmeira, Mauricio
1
Pontes, Nicolas
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Journal of retailing and consumer services
Journal of business research : JBR
19
The journal of product & brand management
13
The journal of brand management : an international journal
12
Psychology & marketing
10
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international consumer marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of retailing
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ECONIS (ZBW)
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1
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
2
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
3
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
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