Masstige consumption values and its effect on consumer behavior
Jungkun Park, Seung Yub Back, Dongyoup Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Park, Jungkun ; Back, Seung Yub ; Kim, Dongyoup |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-13
|
| Subject: | Brand extension | Consumption value | Masstige | Masstige brand equity | Value-based segmentation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentransfer | Kundenwert | Customer value | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013364437