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subject:"Werbewirkung"
~person:"Eisend, Martin"
~subject:"Online-Marketing"
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Werbewirkung
Online-Marketing
Advertising
48
Werbung
47
Advertising effects
18
Consumer behaviour
15
Konsumentenverhalten
15
Meta-analysis
10
Meta-Analyse
9
Humor
8
Gender
7
Geschlecht
7
Market research
6
Marktforschung
6
Ethnic group
4
Ethnische Gruppe
4
Marketingmanagement
4
advertising
4
Advertising media
3
Internet marketing
3
Marketing management
3
Minderheit
3
Minority
3
Public relations
3
Social role
3
Soziale Rolle
3
Welt
3
Werbeträger
3
World
3
evolutionary psychology
3
humor
3
Öffentlichkeitsarbeit
3
Branchenentwicklung
2
Brand management
2
Communication
2
Corporate Social Responsibility
2
Deutschland
2
Diversity Management
2
Diversity management
2
Empirical method
2
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Article
17
Book / Working Paper
4
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Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
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Aufsatz im Buch
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English
21
Author
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Eisend, Martin
Pelsmacker, Patrick de
22
Septianto, Felix
18
Wilbur, Kenneth C.
18
Gierl, Heribert
17
Rosengren, Sara
16
Taylor, Charles Raymond
16
Yoon, Sukki
16
Diehl, Sandra
15
Stafford, Marla Royne
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Choi, Yung Kyun
12
Jerath, Kinshuk
12
Sahni, Navdeep S.
12
Dens, Nathalie
11
Hudders, Liselot
11
Rozendaal, Esther
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Okazaki, Shintaro
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Wilson, Rick T.
10
Bellman, Steven
9
Bergemann, Dirk
9
Fogel, Joshua
9
Ford, John B.
9
Ghose, Anindya
9
Gordon, Brett R.
9
Poels, Karolien
9
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ICORIA <13., 2014, Amsterdam>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Springer Fachmedien Wiesbaden
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
European Advertising Academy
2
Advances in advertising research
1
Breaking new ground in theory and practice
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Psychology & marketing
1
SpringerLink / Bücher
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ECONIS (ZBW)
21
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21
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
5
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
6
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
7
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
8
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
9
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
10
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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