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subject:"Werbewirkung"
~person:"Eisend, Martin"
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Werbewirkung
Advertising
48
Werbung
47
Advertising effects
18
Consumer behaviour
15
Konsumentenverhalten
15
Meta-analysis
10
Meta-Analyse
9
Humor
8
Gender
7
Geschlecht
7
Market research
6
Marktforschung
6
Ethnic group
4
Ethnische Gruppe
4
Marketingmanagement
4
advertising
4
Advertising media
3
Internet marketing
3
Marketing management
3
Minderheit
3
Minority
3
Online-Marketing
3
Public relations
3
Social role
3
Soziale Rolle
3
Welt
3
Werbeträger
3
World
3
evolutionary psychology
3
humor
3
Öffentlichkeitsarbeit
3
Branchenentwicklung
2
Brand management
2
Communication
2
Corporate Social Responsibility
2
Deutschland
2
Diversity Management
2
Diversity management
2
Empirical method
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Undetermined
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Free
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Article
16
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Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
2
Konferenzschrift
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Sammelwerk
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English
18
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Eisend, Martin
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Liaukonyte, Jura
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
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Institution
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Psychology & marketing
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ECONIS (ZBW)
18
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
5
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
6
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
7
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
10
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
1
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