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subject:"Werbewirkung"
~person:"Howie, Katharine M."
~subject:"Firmenimage"
~subject:"Germany"
~subject:"Marketingmanagement"
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Howie, Katharine M.
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Journal of business ethics : JOBE
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars
Woodroof, Parker J.
;
Deitz, George D.
;
Howie, Katharine M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 899-918
Persistent link: https://www.econbiz.de/10012107342
Saved in:
2
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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