Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Year of publication: |
February (I) 2018
|
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Authors: | Howie, Katharine M. ; Yang, Lifeng ; Vitell, Scott J. ; Bush, Victoria ; Vorhies, Doug |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 147.2018, 3, p. 679-692
|
Subject: | Cause-related marketing | Consumer participation | Defensive denial | Motivated reasoning | Prosocial behavior | Corporate social responsibility | Corporate Social Responsibility | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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