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subject:"Werbewirkung"
~subject:"Corporate Social Responsibility"
~subject:"Fundraising"
~subject:"Indien"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Corporate Social Responsibility
Fundraising
Indien
Cause-related marketing
406
Cause-Related Marketing
387
Consumer behaviour
241
Konsumentenverhalten
240
Marketing management
152
Marketingmanagement
152
Corporate social responsibility
126
cause-related marketing
87
Relationship marketing
81
Beziehungsmarketing
80
Brand management
51
Markenführung
51
Advertising effects
42
Brand image
37
Markenimage
37
USA
31
United States
31
Advertising
29
Werbung
29
Nonprofit marketing
26
Nonprofit-Marketing
26
corporate social responsibility
25
Charity
23
Deutschland
23
Wohltätigkeit
21
Corporate reputation
20
Firmenimage
20
Germany
20
Altruism
19
Altruismus
19
Cause Related Marketing
19
Emotion
19
Nonprofit-Organisation
19
Sponsoring
19
Sponsorship
19
India
17
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209
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Thomas, Sujo
11
Kureshi, Sonal
5
Bae, Mikyeung
4
Vlachos, Pavlos A.
4
Beise-Zee, Rian
3
Bhatt, Viral
3
Chang, Chun-Tuan
3
Chang, Chun-tuan
3
Chawla, Deepak
3
Das, Neel
3
Fries, Anne
3
Galan-Ladero, M. Mercedes
3
Hanks, Lydia
3
Lauper, Patricia
3
Mattila, Anna S.
3
Schyvinck, Cleo
3
Willem, Annick
3
Aggarwal, Vivek
2
Akansha Singh
2
Alves, Helena
2
Bianchi, Enrique Carlos
2
Cheng, Zhao-Hong
2
Coleman, Joshua T.
2
Daponte, Gaspar Gracia
2
Galera Casquet, Clementina
2
Grolleau, Gilles
2
Gupta, Shruti
2
He, Feng
2
He, Hongwei
2
Heitmann, Mark
2
Hessekiel, David
2
Howie, Katharine M.
2
Ibanez-Hafkamp, Lisette
2
Irmak, Caglar
2
Jeong, Hyun Ju
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
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Fachhochschule Reutlingen / European School of Business
1
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International review on public and non-profit marketing
13
Journal of business ethics : JOBE
8
Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of nonprofit & public sector marketing
5
Journal of retailing and consumer services
4
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
Australian journal of management
2
Cogent business & management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
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ECONIS (ZBW)
214
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1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
3
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
4
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
5
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
6
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
7
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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