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subject:"Werbewirkung"
~subject:"Firmenimage"
~subject:"Success factor"
~type:"book"
~type_genre:"Thesis"
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2008-2009
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Cause-related marketing : effects and moderators
Pellar, Carina
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2011
Persistent link: https://www.econbiz.de/10008937638
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
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2010
Persistent link: https://www.econbiz.de/10008823291
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Essays on the success factors of cause-related marketing
Fries, Anne
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2010
Persistent link: https://www.econbiz.de/10009259620
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