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subject:"Werbewirkung"
~subject:"Kommunikationspolitik"
~subject:"Public relations"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Werbewirkung
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Media mix
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6
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Journal of marketing communications
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
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3
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
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