//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~subject:"Konsumentenverhalten"
~subject:"Public relations"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Konsumentenverhalten
Public relations
Media mix
32
Mediamix-Strategie
32
Advertising effects
14
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Synergie
9
Synergy
9
Advertising
6
Media industries
6
Mediensektor
6
Werbung
6
Advertising media
5
Werbeträger
5
Consumer behaviour
4
Fernsehwerbung
3
Television advertising
3
Advertising planning
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Communication media
2
Deutschland
2
Erfolgsfaktor
2
Germany
2
Kauf
2
Kommunikationsmedien
2
Markenartikel
2
Markenimage
2
Marketing
2
Netherlands
2
Niederlande
2
Performance measurement
2
Performance-Messung
2
Purchase
2
Regulation
2
Regulierung
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Language
All
English
13
German
1
Author
All
Voorveld, Hilde A. M.
3
Neijens, Peter C.
2
Smit, Edith G.
2
Beal, Virginia
1
Biswas, Ashish Kumar
1
Bradlow, Eric T.
1
Chatterjee, Patrali
1
Diehl, Sandra
1
Feit, Elea McDonnell
1
Gupta, Divya Kirti
1
Hofacker, Charles F.
1
Holland, Heinrich
1
Huang, Guanxiong
1
Kamal, Mounika
1
Kanso, Ali
1
Kennedy, Rachel
1
Koinig, Isabell
1
Larguinat, Laurent
1
LeBlanc, H. Paul
1
Liu, Fang
1
McDonald, Colin
1
Murphy, Jamie
1
Navarro-Bailón, María Ángeles
1
Nelson, Richard
1
Ouarzazi, Yassine el
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Romaniuk, Jenni
1
Scheiber, Rebecca
1
Sukhwal, Anita
1
Taylor, Jennifer
1
Uncles, Mark
1
Valkenburg, Sanne M. F.
1
Varan, Duane
1
Wengerter, Lena
1
Zantedeschi, Daniel
1
more ...
less ...
Published in...
All
Journal of marketing communications
5
Journal of advertising research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
South Asian journal of management : SAJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
3
OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion
Gupta, Divya Kirti
;
Biswas, Ashish Kumar
;
Sukhwal, Anita
; …
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013326856
Saved in:
4
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
5
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
6
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
Saved in:
7
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
8
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
9
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
10
The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009577758
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->