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subject:"Werbewirtschaft"
~person:"Hackley, Christopher E."
~person:"King, Stephen"
~person:"Laurie, Sally"
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Werbewirtschaft
Advertising industry
18
Advertising planning
9
Werbeplanung
9
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Advertising effects
6
Werbewirkung
6
Advertising
5
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5
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English
18
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Hackley, Christopher E.
King, Stephen
Laurie, Sally
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
Koslow, Scott
10
Jullien, Bruno
8
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Crampes, Claude
6
Haritchabalet, Carole
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Knuth, Ingo
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Jones, John Philip
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Thiel, Joachim
5
Avery, Rosemary J.
4
Botzenhardt, Florian
4
Brennan, Linda
4
Kloss, Ingomar
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Pepels, Werner
4
Pethig, Rüdiger
4
Roca, David
4
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A master class in brand planning : the timeless works of Stephen King
10
Journal of advertising
2
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Remaking management : between global and local
1
SAGE library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
18
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1
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
2
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
3
Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
4
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
5
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
6
Advertising management
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003938495
Saved in:
7
The panoptic role of advertising agencies in the production of consumer culture
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832546
Saved in:
8
Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Remaking management : between global and local
,
(pp. 380-403)
.
2008
Persistent link: https://www.econbiz.de/10003691110
Saved in:
9
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
10
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
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