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subject:"Werbung"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Consumer behaviour"
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Werbung
Consumer behaviour
Humor
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Eisend, Martin
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Jäger, Tilmann
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Australasian marketing journal
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
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European journal of marketing : EJM
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Health marketing quarterly
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Journal of business and psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Corporate reputation review
1
Designing and communicating experience
1
Erfurter Hefte zum angewandten Marketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
HKUST Business School Research Paper
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of business ethics : JBE
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Journal of business research : JBR
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Journal of consumer behaviour
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Journal of historical research in marketing
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Journal of interactive marketing
1
Journal of management research
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service theory and practice
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Journal of strategic marketing
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The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
3
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
4
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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