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subject:"Werbung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Deutschland"
~subject:"Job satisfaction"
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Werbung
Deutschland
Job satisfaction
Humor
9
Advertising effects
8
Werbewirkung
8
Gewalt
5
Violence
5
USA
4
United States
4
Advertising
3
Fernsehwerbung
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Gender
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Geschlecht
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Psychology of advertising
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Television advertising
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Werbepsychologie
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China
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Cultural identity
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Estimation
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Gesundheitsmarketing
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Health care marketing
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Kulturelle Identität
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Social Marketing
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Social marketing
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Eisend, Martin
1
Gulas, Charles S.
1
Lee, Yih Hwai
1
Lim, Elison Ai Ching
1
McKeage, Kim
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Plagemann, Julia
1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
3
Frankfurter Allgemeine Buch
2
Journal of business and psychology
2
Journal of business research : JBR
2
Journal of leadership & organizational studies : JLOS
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere der Wirtschaftswissenschaftlichen Fakultät
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Current issues in work and organizational psychology
1
Der Karl-Bräuer-Preis 1999 : Vorträge gehalten anläßlich der Verleihung des Karl-Bräuer-Preises 1999
1
Designing and communicating experience
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Empirische Makroökonomik für Deutschland: Analysen, Prognosen, Politikberatung : Festschrift zum 65. Geburtstag von Udo Ludwig
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing : EJM
1
Group & organization management : an international journal
1
HKUST Business School Research Paper
1
Handelsblatt
1
Health marketing quarterly
1
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of euromarketing
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management & organization : JMO
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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
2
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
3
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
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